by Chris Woodyard | United States (Copyright 2011) |USA Today, Feb-21-2011
Ford says its small Fiesta is the first car in its subcompact segment to earn top crash-test ratings in each of the world’s largest auto markets that perform safety testing: the U.S., China and Europe.
In the U.S., that means the 2011 Ford Fiesta is a “top safety pick” from the Insurance Institute for Highway Safety under its new test standards. Winning safety awards around the world is a big deal, because Ford is trying to show how it can build a single model that can sell globally. In the past, it made different models for different markets.
“Ford is committed to safety, including our efforts to deliver top crash test ratings that customers look to when choosing new vehicles,” said Sue Cischke, group vice president of Sustainability, Environment and Safety. “Fiesta is the latest example of that safety commitment.”
Ford says testing agencies in the U.S., China, Europe and Australia/New Zealand rate the Ford Fiesta at the top of the list for crash ratings. The automaker adds that Fiesta’s latest maximum five-star safety rating was awarded by the China Automotive Technology and Research Center under the China New Car Assessment Program, or C-NCAP.