Ford Motor Co. matched Toyota Motor Corp. as the most favorably viewed auto brand by U.S. consumers in a survey released today by Consumer Reports magazine.
Ford has climbed 35 percentage points in the last two years, while Toyota has fallen 46 points, leaving the automakers “in a statistical dead heat,” the Yonkers, New York-based consumer magazine said.
Toyota declined as it recalled more than 8 million vehicles worldwide during the past two years. Ford, the only major U.S. automaker to avoid bankruptcy, improved its reputation for safety, quality and value, the magazine said.
“Ford built on the momentum seen in last year’s study, likely the result of a model lineup with improving performance, reliability and styling,” Consumer Reports said in a statement today. “The massive recalls announced by Toyota earlier this year contributed to the tarnishing of its public image as measured by the poll.”
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